Google Ads Similar Audiences Going Away

In early 2023, Google Ads will start to transition away from Similar Audiences. This video will cover the timeline of the transition away from Similar Audiences. We'll then cover what targeting option will replace Similar Audiences depending on which campaign type you're using. Last, we'll make sure you can find the new settings within your Google Ads account. 0:33 - Timeline of Changes for Similar Audiences Going Away 2:09 - What’s Going to Take the Place of Similar Audiences 2:28 - How Discovery, Display, & Video Action Campaigns Are Changing 3:00 - How Optimized Targeting Works in Google Campaigns 3:52 - Where the Optimized Targeting Setting Lives in Google Ads 5:18 - How Video Reach or Consideration Campaigns Are Changing 5:32 - How Does Audience Expansion Work? 6:18 - Finding Audience Expansion in the Google Ads Interface 7:26 - How Exclusions Are Treated with Audience Expansion 8:04 - Search and Shopping Impacts from Similar Audiences Going Away #googleadssimilaraudiences #googleadslookalikeaudience #googleadsoptimizedtargeting -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Instapage - https://instapage.grsm.io/paidmediapros Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Canva - https://partner.canva.com/paidmediapros Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Merch: https://my-store-c4f630.creator-spring.com Facebook: https://www.facebook.com/PaidMediaPros/ Instagram: https://www.instagram.com/paidmediapros/ Twitter: https://twitter.com/paidmediapros

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